Service
WeChat Marketing
Use owned content and communication journeys to support long-term audience relationships.
The client problem
International teams often need to make wechat marketing decisions without enough local audience, category or platform context.
The XunRed approach
XunRed turns the brief into a documented wechat marketing framework that connects research, local interpretation, delivery and learning.
What is included
A practical scope built around the assignment.
- 01Official Account planning
- 02CRM journeys
- 03Community and retention
- 04Editorial operations
Workflow
Clear stages. Human review throughout.
- 01
Clarify the decision
- 02
Review local context
- 03
Build the working framework
- 04
Support delivery and learning
Deliverables
Outputs your team can use.
- Official Account planning framework
- CRM journeys framework
- Community and retention framework
- Editorial operations framework
Every wechat marketing assignment begins with the commercial decision the work must support. We then define the local inputs, practical workstreams and review points needed to make that decision more reliable.
How the work is structured
Scope, owners, review responsibilities and evidence standards are documented before activation. This keeps strategy connected to delivery and makes later learning easier to interpret.
Related platforms
Designed for the right context.
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