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Market expertise

China Market

A planning context for international teams assessing audience relevance, platform roles and a phased route into China.

Market context

A planning context for international teams assessing audience relevance, platform roles and a phased route into China.

Common challenges

  • Inherited market assumptions
  • Unclear platform roles
  • Message and evidence localisation

Localization considerations

Adapt the whole decision, not only the words.

  • 01Begin with audience context
  • 02Adapt proof and examples
  • 03Use phased tests

The XunRed approach

A measured path into the market.

  1. 01

    Research

  2. 02

    Prioritise

  3. 03

    Localise

  4. 04

    Test and learn

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